The theatre first opened on October 1, 1928, and with nearly 2,000 seats in the auditorium, was billed as "Knoxville's Grand Entertainment Palace". Its interior was designed by Chicago architects Graven & Mayger in the Spanish-Moorish style, although the design incorporates elements from all parts of the world: Czechoslovakian crystals in the French-style chandeliers, Italian terrazzo flooring in the Grand Lobby, and Oriental influences in the carpet and drapery patterns. The theatre was one of the first public buildings in Knoxville to have air conditioning. The theatre also featured a beautiful Wurlitzer Organ.